It happens way too often that director and cinematographer Tasha Van Zandt shows up on a set to find out she’s the only woman there.
She wishes it weren’t such a common occurrence, but it is and even though she’s gotten used to it, she keeps trying to fix it, to change the ratio.
So it was refreshing when Van Zandt got a call to shoot a commercial for ThirdLove that requested as many women as possible be involved in the project, including a female director.
“It was very exciting to hear they wanted a female-driven crew and leadership on the project,” Van Zandt said. “There are no excuses to not have a balanced set. Women make up half of the population and therefore are half of our audience. Not only is the unbalance of women in film an employment discrimination issue, it’s also an issue of relevance. You can’t talk to the whole world by only using a male perspective. It benefits everyone when women are given accurate representation …